Sunday, October 31, 2004

Making it easy to buy extremely efficient products

Clearly, more effective products and techniques exist out there, but they are sometimes difficult to find. Who has the time to track it all down?

Reactual is an organization of specialists and enthusiasts who are devoted to researching the most effective ways of producing the necessities of life.

Their METAEFFICIENT guide aims to bring that information to you, and help you make more informed decisions in your daily life.

Friday, October 29, 2004

Ekotopia Centre for Sustainability

Ekotopia is a centre for sustainability situated just outside Aneby, 3,5 hours drive south of Stockholm. Designed originally as a place where sustainability principles were both practically demonstrated and developed, it is now developing into a conference centre and regional support centre. It offers top of the range lecture facilities with overnight accommodation, small meeting rooms and temporary offices. For assistance, companies can call in with a wide range of environment and sustainability problems.

  1. Lecture room and restaurant
  2. Large windows give spacious feeling throughout
  3. Solar panels on south facing wall
  4. Offices and group rooms in next building
  5. Moss roof doubles as insulation and rainwater filter
  6. Deciduous wood of the type growing locally is used extensively. Here as wall covering, with explanation.
  7. Restaurant interior of recycled bricks from local train station
  8. Glass paneled doors recycled from local council headquarters
  9. Traditional 19th Century building moved here - meeting place with atmosphere

Thursday, October 28, 2004

How to connect money and environment

Please note: these exercises are done by people sometimes with expertise in the subject matter and sometimes without. The aim is stimulate your own thoughts and innovative powers and to get you involved in sustainability. We take no responsibility for the feasibility any of these ideas unless we have entered extensive verification and testing.

The aim of this visualisation is find a place that has used money to create a very fast transformation from an explosive growth society emitting large amounts of material into the biosphere to a sustainable society where money has been the principle instrument of this change.

A curiosity: earlier on in PORENA money was a bit of a problem as people had forgotten its purpose. We are asking for a situation where money is the instrument of change.

So I follow my own instructions and sit in the exit lounge on a bench.

The facilitator turns up.

“You again!” he says.

I reply “My quest is different this time it is to find how society has gone from explosive growth to very rapidly to sustainable society using money as the instrument of change.”

“That’s a tough one,” says the facilitator “I am not sure I can help you”.

There must be one of these lifts that can take me where I want to go.

He looks puzzled. I ask “What are you doing here then if you can’t help?”

“Don’t go with me,” he says.

I look around this gigantic departure lounge and mall.

Further down the mall a green lift seems to be calling me,

The button on the outside of the lift says “money”.

So I guess this must be right. It seems to be similar to the other lifts, painted very plainly in a light green.

“Using the money” is on the lift button I push and off we go.

Slowly, with the lift cranking “budda budda,” we ascend.

I notice I am alone. I lean against the metal handrail, unsure of what is going on.

Apprehensive. Is this right, good, possible? Is money a good way to create change towards sustainability? Am I the right one to ask the question - I have no head for economics?

The door opens onto a rock tunnel. I go through into another door this time it opens onto an underground control area very similar to where I was before, looking at the sustainability footprint reporting. Maybe I have ended up in the footprint monitoring area again.

A lot of people are staring at a lot of screens in what I think they call “the pit”.

And up in the control room managers, I assume, are staring down at them. A gigantic screen seems to be showing the news or something like it.

I enter this control booth. People are moving knobs, staring at the screen. It seems to be a monitoring station - you would think it is NASA. It IS a national body – or an international body of some sort.

“Can you tell me what you are doing,” I ask one guy.

“We are monitoring the waves, the airwaves, for the news”

I feel confused until I understand that is what HE is doing, monitoring the news for economic information.

But If I am to find out how you use money to get to sustainability I need to talk to an expert down on the floor. I go down to the floor and ask.

“Sure, let’s grab a room with a whiteboard,” a guy says.

“Wait up! Is this going to be complicated?” I ask.

“Not really.”

This is how we use money to accelerate sustainability.

He draws a diagram of time vs emission, with time on the horizontal axis. This represents an index which all countries have agreed to follow.
There is a straight line descending from the present levels to levels equivalent to a limit per inhabitant that does not exceed what nature of the equivalent area can absorb. It looks to be over 10 or 20 years.


The index is connected somehow to money and the price of goods.

The total amount of money in the country is connected to the rate of reduction in emissions.

Everyone wants the value of the money to go up I am thinking, but realising I know nothing about economics and wondering why I even started on this exercise.

A total monetary index based on the currency values at the starting point. That index works … I am not getting it….

Time for borrowed genius. I come behind my guide and look through his eyes.

This is how it works. All developed nations agree on a starting point. They agree on a certain GDP (Gross Domestic Product), number of inhabitants, and the footprint exerted by the nation. They also agree currency exchange rates in order to fix the GDP relative to each others.

From this they work out the footprint per inhabitant at the starting point.
Then, the theoretical footprint limit for the nation, based on its area and a few other factors.
From the theoretical footprint limit it is possible to work out the footprint limit per inhabitant.

Now, that would mean a decrease in the footprint exerted by a certain percentage.
For example, a nation like Sweden which is just about at its theoretical limit might only have to achieve a few percent reduction.

A highly industrialised, densely populated country like England would have a much higher percentage reduction to achieve.

The value of this reduction is set equivalent to the corresponding percentage of GDP. Say a reduction of 20% was needed. This would be equivalent to 20% of that nation’s GDP.

To make it easier to follow, every nation had these figures converted to an index where 100 was starting footprint per inhabitant and 0 was target level. This reduction was to take place over 20 years.

Except it was interpreted as the debt was 0 at year one, and 100 percent at year 20.

So if a nation did not reduce its emissions at all, it would have a debt of the equivalent amount to the other countries.

Existing footprint, existing currency. These are combined into the index, put all into a currency basket.

I am really not sure I understand what he is saying. “What about … can you make a difference between environmentally good transactions and those that aren’t? Would the less environmentally sound transactions cost more? Is there a coupling, a connection there between the two?”

He replies,” to understand that you need to look at the way the society involved in the scheme operates.”

And this is why you need central monitoring. It is the central monitoring centre that puts the environment and the currency together. And it is the deciding body. A bit like having a central bank.

To understand how that works in practice we have to go out in the street.

We go to the local market.

I see on the market stall that prices and taxes are different. There is a tax on everything. The tax helps the government. It takes money in to pay for the environmental debt, as a tax on top of the price of the goods.

So for example if something is taxed highly, the tax goes into government funds which are earmarked either to pay the debt (to the IEF?) or to solve the problem and thus not incur the debt. If it doesn’t work you will have nations owing a lot of money. If it does work they will not owe anything as the footprint will be reduced by the equivalent amount required in the index.

The nation could also “buy” some other nation’s footprint absorption ability o the other nations own footprint was less than its land area.

This nation has decided to add a tax on top of all consumer goods sold.

The environmentally sound product is cheap for the consumer to buy as tax is low. Unsound products incur higher tax and are relatively more expensive.

“It all requires monitoring” says my guide.

“Why were you monitoring the news?” I ask.

“The body monitors what goes on in each country and how the news is spread. This is because consumer attitude and all kinds of human factors can come into play to affect the mechanism.”

“Now we are half way through the year. Some are making it some are not. Those that are not will be asked to pay, and that money will be used to fund a task force to redress the emissions.”

There is technological solution, which is the cost of cleaning it up. This is difficult to pinpoint so there is an agreed set of standard costs for each emission type clean-up.

For those countries that are able to go below the planned limits, they are able to sell their goods cheaper as there is less tax on them and they become more competitive. And the goods are better for the world as long as the right logistic route is found to supply other countries.

So this is using competing and money by re-drawing the playing field.

Anything else?

“How would you define the tax?” I ask.

The reply reveals it is defined as a percentage scale based on GRI (Global Reporting Index). It puts goods into 12 categories based on GRI, with yes/no questions covering 50 different analysis points.
For every product you sell you submit a declaration, from that your tax category is worked out for that product. It makes it more complicated but modern techniques it is possible. Tax groups are from 0 – 12.

For example, local produce sold in the market is group Zero.

“How does that affect wages?” .. “no difference there.”

“VAT? “
“VAT is included in the tax group”

“And the black market?“

“There will always be a black market whatever you do. It will be for environmentally unsound good of high value. The tax is only on the consumer, taxed when it is bought not when it is produced.”

The high tax ones, you should keep the price down, to do that production should be efficient so the incentives are there to reduce the tax, not go into black marketing.

The decision was taken among nations in a federation. It was done as a decision between those countries with high emission levels per inhabitant.

It gives other countries with low emissions an advantage.

Those countries with low levels were not in the reduction basket.

I get frustrated: ”I can’t see America going along with it. There is not enough incentive.”

Once you understand that release of materials into the environment is essentially expensive the system is good because it encourages efficiency, which brings competitiveness.

The system is very good because it encourages you, like best practice, like accounting follows best practice, because it represents what is considered to be the limits to what the Earth, or the part of the Earth the country is sovereign over, can handle long term.

It connects a monetary figure to the limits of emissions for what the biosphere can take.

I put a question. How they work it out?

We go down to the control room there your have the currency monitoring system. It reminds me of a stockbrokers room, where the figures come up. They are being monitored continually. The footprint of the nation broken down into greenhouse gasses: Carbon dioxide, Methane, Ethane, etc.

The countries down the left and along the top Metals, in use, metals dumped,

The dumping you need to measure what you dump, which is mostly estimated. Household rubbish not sorted has a high tax. It s contents are estimated; by testing samples of household waste regularly a reasonable estimate can be achieved.

The tax is collected in order to offset the debt. The money should be used to put activities and packages in action to rectify the problem.. If the audit by the federation reveals the footprint is not reduced by the required amount, the debt is collected. And used to rectify the problem, the federal agency which then uses it to put the problem right.

It is an environmental undertaking, not a sustainability one. Reaching sustainability is up to each government.

I strain to understand the real name of this body it looks like EEF or EMF or something. The European environmental Foundation. Economic Environmental Foundation. Federation. European Environmental Fund. That is where we are. The foundation is given money in order to work with the nations.

Each nation gets recommendations, reports and then the money is given back as grants depending on what needs to be done. If for example people are using a lot of transport then the funds are given back to address that.


Got it! And then it is monitored again. There are reports written and published. These are followed by the news. What we are watching on the news is the reaction in the country to the most recent EEF report and recommendations.

The first question was how they managed to get countries to set the federation up in the first place. But having achieved that, the nations gave the federation the task of connecting money to environment. To find a starting point and carrying on with it and monitoring it. Finding a working method.

I suppose you can describe the method as reporting and then setting currency and deciding the level of contribution based on the debt incurred. (The cost of cleaning it all up in ten years)

The aim is to reduce the footprint to what can be absorbed in that country.
Although you can have footprint trading in the federation.

That is why the currency has to be aligned.

If you have the same currency you cannot do that. It has to be a tax if nations share a single currency. It could be handled in a tax union or federation.

Let’s take an example. Start in 1990 one dollar is ten euros. The Europeans reduce their footprint faster than the Americans do. Now. For the same goods, as the Europeans are better at reducing footprint, their products are cheaper (incur less national debt).
This means there is a relative inflation in the US and a relative rise in the exchange rate dollar- euro. The dollar becomes more expensive to the Euro plus the dollar the Americans have a larger federal debt. After two years the American pay for the year gone that money is taken, there is and audit the federation gives the nation tasks to do and offers to help using best practice. Remember we are aiming towards significant reduction, extreme reduction. Every month a reduction is required. Then some of the money is used to subsidies to funds and grants and it comes back to the country under the jurisdiction of the EEF. This is like quarantining funds, or lending them at zero interest.

As the currency is higher products are more expensive and it is more expensive to go there and trade. So the rise means their products that still sell will get more money for them they have more money to pay the tax.

“That is neat!” I exclaim as I start to see some kind of symmetry.

“We think so,” my guide replies.

The report is done once a year, the debt is charged, the funds transferred, and distributed.
The EEF then puts actions into prioritises countries and aspects of countries to pay the money back in one way or another. If you keep in track there is no money to pay.

Being a real amateur in economics, and feeling I have had more than I can handle I take my leave.

End of tapescript connecting money to environment

Reflections, connecting money to environment

I think I understand the basics of this: that each nation has a debt equivalent to the extent its footprint exceeds the country area, in proportion to its GDP.

Either the country reduces its footprint or incurs fines. These fines affect the national economy negatively but help other more environmental countries.
The fines are used to pay for cleaning and resolution of the problem.

The fine details of how this affects inflation and currency exchange rates I would like to leave to an expert.

A method reflection: I have worked with something I now nothing about. I have learnt a lot. Being forced to look up the basics of economics in order even to be able to type up the tapescript. I have noticed the last few days that I have taken in economic information on the news in another way. So Image streaming like this is a good way to learn a new subject.

The problem will come with verification. The only way I can verify this is to give it to someone who understands macro economics. Yet I daren’t in case the person laughs and says things like “so out of my depth, wasting time etc”.

On the other hand, why are economists not working on this to come up with something better? – it really is urgent!

End reflections

Thursday, October 21, 2004

More on walking everywhere

Got a lot of feedback on removing roads from urban areas.
You might want to take a look at TODs (Transportation Oriented Design) and PODs (Pedestrian Oriented Design) community development. One use of P.O.D
The book Pedestrian Pocket Book is a good start to this concept. It is fairly similar to ideas of Radiality. It proposes light rail from the town center to each POD of residential and retail so the car becomes non existant. I have been also recommended books by Paul Hawken and William McDonough...

Wednesday, October 20, 2004

Comments from Edward on Walking everywhere

I've been pondering about this a lot lately because I started riding the bus to work. However, the nearest bus stops are a 25 minute walk from my house. Especially in the early mornings and late evenings when there are very few cars on the road, the miles of pavement certainly seem to be a waste of tax money as well as an environmental nuisance. Now, it would be nice if I had a good path, trail or sidewalk to use to get to the bus because currently about half my walk is through dusty fields so it's difficult to get to work and still be presentable. :-)

Monday, October 18, 2004

Back to Radiality

Got into discussion with several people about cities. I was saying according to my calculations (I freely admit I’m no expert) that you could build cities to house one million people in such a way that you need no roads, that population density is less than that of the London suburb Ealing, and that all you need is one underground train North-South and one East-west and everything will be in easy walking distance to everything else.
See the Radiality Report from earlier inventing trips (link below)

It turns out the Swedish Green party is advocating along the same lines.
People have been getting really irate when I suggest it (what about goods transport, what about old people, what about how could I carry my XXX to my customers?).

Cool. I like a good debate. I still maintain it seems no sense in A LARGE PERCENTAGE OF URBAN SPACE BEING TAKEN UP BY ROADS. Is this the best we can do?

Thursday, October 14, 2004

Follow Tom Peters: Re - Imagine.

Listen to Tom Peters. He is urging every one to Re-Imagine. In times like these when uncertainty rises and (my words) the challenge of sustainability creeps ever higher up the priority list you need to respond appropriately.
Not doing many small changes to many small things. Not any more. Re-imagine your company: the way you work, your customers, the way you use IT and more. Check out his blog by clicking the link below.

Tuesday, October 12, 2004

E-briefing # 2 What does sustainability mean to business?

These e-briefings are for people who are interested in a simple run-down on sustainability. We cover a wide area from how serious it is, to what it means to organizations though to ways of handling the challenges.

We are going to give it to you straight as we see it, and try and point you in a constructive direction. We also want you to work with us if you are as serious about it as we are. All companies and public sector agencies should address sustainability if they have not started to do so. We do not just mean environmental issues, or even Corporate Social Responsibility.

Three trends to look out for especially.

The first, is the availability of production and various services at much lower prices than your organization can deliver. For example, it is cheaper to send people overseas for health care than to stay in your own country. And products of equal quality can be produced for a fraction of the price in China compared to Europe.

The second trend is societal pressure. As globalization continues so does consumer awareness. Consumers and users of services are demanding transparency into your products and services to ensure they are environmentally, socially and health appropriate.
And the United Nations is pushing countries to address sustainability, with the climate challenge as a priority. Whatever route to reducing climatic effects is chosen, you can be sure that the cost of doing business is going to rise.

The third trend is the increase in cost of poor health. This does not just cover people being away from work, but being in such a poor state of health that you cannot get a full day’s work out of them.

So for businesses the message is to re-think, or Re-Imagine as Tom Peters says what your organization is up to. Falling employment, fierce competition from oversees along with rising consumer and societal demands.

These are the basics as we see them. To go deeper into how your organization can address sustainability challenges look at AVBP’s methods for across the board cooperation, or IFTSP creative inventing and problem-solving for sustainability.

Sunday, October 10, 2004

Maslow’s hierarchy revisited

Porena follow up notes: Connection to Maslow and the Five Stresses

Regular readers will remember that in the Sustainable Society of PORENA, a lot of work was done to understand what they called the five stresses. These were in the areas of
1) Nutrition
2) Shelter, including clothing
3) Mechanical stress, including safety aspects
4) Societal, communal
5) Toxic

The theory was that there are limits in all these areas, and exceeding them is deleterious to human health. That is to say, it puts a stress on the human organism that the human cannot resist for a long time without a breakdown in health. The clearer these limits are understood, the better work, buildings, society, production, etc can be designed.

There’s more. If you could reduce stress levels in these areas, you would achieve a change in behaviour. There would be a rapid reduction in destructive behaviour, and consequently in sustainability reducing effects of this behaviour.

This is actually what Maslow wanted to say with his hierarchy model (above).It was a sustainability promoting invention. Psychology could contribute to development by illuminating how these basic needs could be met. By doing what it could to reduce these stresses, society would reduce destructive behaviour.

We have to find ways to side-step this gigantic supply chain using up energy and spewing out waste, that in our (the consumer’s) name is “helping us fulfill ourselves”.

To enjoy your life, to fulfill yourself does not have anything to do with what you work with. You work primarily to keep life supported. First two Maslow steps. End of.

Then, the other steps should be accomplishable with the minimum of consumption of energy and resources.

Saturday, October 09, 2004

Learn the techniques

New IFTSP training now available
Until now, the techniques of Inventing for the Sustainable Planet have been used by only a few. We decided to create a course around the techniques. The first pilot, held at United Spaces Offices in Stockholm, proved very successful.

With the space of two hours we had got everyone Image Streaming and in the last session they had “visited” a community which had solved the problem they were working on. Everyone furiously filled an A4 with pictures of their invention and shared them with the other group members at the end.

Those who have read the book could pick the instruction up as they are embedded in the text, and each chapter contains method notes with hints and tips for the single practitioner. However, we know that there is nothing like “live” instruction to get people confident and up and running quickly.

Click on the link below to se the brochure.

We are now offering to teach the techniques ANYWHERE IN THE WORLD via telephone conference. If you or a group of your friends are interested, drop IFTSP an e-mail (look in my profile) and we will set it up. Humane rates.

Sunday, October 03, 2004

Sustainability Brief #1. How Serious is it?

We don’t want to scare anyone or come with doomsday prophesies. But ask yourself: is the society we are living in today capable of continuing on the path it is going for the next one, two, five, seven generations? In the words of the Bruntland committee ”Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

The answer is, of course, that the Earth and humanity look to be on a collision course. Meeting our needs today is definitely compromising future generations.

If you ask scientists you will probably hear (and they are all unusually in agreement) that the changes in climate are so drastic that the possibility of collapse is as close as 20 years away. Climate collapse means a new ice age, or extreme flooding and storms, or spread of deserts. All of these present grave threats to human life.

What about health? Again, agreement abounds that the lifestyle we enjoy today will result in an overburdening of the health-system and reduction in working efficiency over the next decades.

And our companies and organizations? Less unanimous, but we hear it regularly too, that by 2014 all production will be located in low-cost regions. Thanks to e-business, efficiencies will be reached to create massive unemployment in Europe. And with the rise of oil prices, our intensive consumption of transport for everything from commuting to food distribution will become far more expensive.

So to answer our own question: yes it IS serious, and the challenge is on the developed world to show ways to reduce damage to climate, environment and health and pass these on to developing nations eager to take over our energy- burning life-style.

In other words, rapidly decreasing the release to nature of waste and by-products. As we have no technical method of removing CO2 from emissions, it probably means reducing energy consumption to about a quarter of what it is today.
To achieve this, we need to increase our development to ensure society and economy continue to thrive.

Our experience with these issues tells us that we all need to engage in sustainability in all of the roles we play: as individual members of society, as consumers and in our work.

AVBP is working to develop ways to collaborate, to maximize creativity and finds ways to stimulate development in the sustainable direction. More on the home page (link below).

Watch for more e-briefings. Keep the feedback coming.

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